The teaching activities of Julian Hölscher are characterized by a strong focus on creative engagement. Students are trained in design methodology and conceptual thinking in visual communication. In addition to the practical application of motion design and projection mapping techniques, Julian Hölscher’s main aim is to enable and support an insightful experience of creative and conceptual processes. Students learn to develop a fine sensitivity for place and context, to derive questions from their research and to test their vision in practical experiments.