ELBPHILHARMONIE | Launch of the new Telekom business campaign
Launch of the new Telekom Business campaign X MAL MEHR – An illumination on the iconic Elbphilharmonie in Hamburg.
In March 2020 we were able to add another architectural milestone to our portfolio: For the launch of the new Telekom Business campaign X MAL MEHR we were asked to illuminate the iconic Elbphilharmonie in Hamburg.
It was an unforgettable evening: While Superstar James Blunt himself performed inside the building for the MagentaMusik 360 cameras, it’s façade was colored in the classic Telekom-magenta. In combination with characteristic symbols of Hamburg, the Hanseatic city’s landmark was all about the new Telekom Business campaign.
Many thanks to Telekom Business, DO IT! GmbH, Pixway – Creative Visual Event Solutions and PRG: Germany!
Comissioned by: Telekom Business
Premiere: 11.3.2020
my function:
- art direction
all credits:
- production management: Majo Ussat
- creative direction: Till Botterweck, Majo Ussat
- art direction: Julian Hölscher
- 3D design: Moritz Horn
- production: URBANSCREEN
- documentation
- camera: Lennart Liedtke, Sönke Laengner
- drone: TVN
- editing: Lennart Liedtke
- photos: PRG, Lennart Liedtke, Sönke Laengner
